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SEO stands for Search Engine Optimization and should be defined
as "making your web site search engine friendly to improve your
rankings and bring in more traffic".
Many people look at it as "tricking the search engines into
giving me #1 rankings" however.
Understand that #1 rankings aren't your goal, boosting your qualified
traffic is what you are looking for. Ranking in the top ten for a
popular keyword related to your business will bring in much more
business than being #1 for "Spanish Decorative Wall Paper"
(especially if you sell golf clubs).
There are two ways to go about this, you can try to trick the
search engines, or you can apply some basic tips to your site to
improve your rankings safely.
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SEO Tricks
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People who see all the top ten rankings we acquire for customers
are constantly asking us, "what's the trick?"
The truth is tricks only work for a short time, then the search
engines catch on. They then call your trick Spamming and they
drop your page as a thank you for bringing the trick to their attention.
What's the point?
Current popular tricks include cloaking and re-directing but I
won't go into details because I know people are always looking
for shortcuts and you don't want to be wasting time in that
direction.
Old tricks THAT WILL GET YOU BANNED (whether you are aware of it
or not) include using same colored writing on same colored
backgrounds to fill the page with keyword content.
The same goes for using tiny, hidden text.
Keyword stuffing is another to watch out for, filling the page
with a keyword rather than using it in any normal sense.
So what does work?
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SEO Tips
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Stop complicating things, if you want top ten rankings use our
proven tips below!
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Here's the First Tip:
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In the tricks hidden content got good rankings right? Obviously
if a page talks about a subject and the term is repeated numerous
times then the page is about that subject. Therefore you get good
rankings!
So why not have your keywords actually appear on your page, as
part of sentences and paragraphs? What is your site about anyway?
How you present the content also helps, using heading tags,
emphasis tags, etc...
Page content is generally the single most important factor in
determining your rankings!
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Tip Two: Choose Your Keywords Carefully!
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What keywords to target? You need popular, related keywords that
will bring in related traffic but that aren't so popular you
can't compete with all the other sites out there.
Here is an example:
Lets say you sell "books". Google has 49,600,000 sites
listed under that keyword and Overture shows 587,034 monthly
searches.
Wow! Lots of competition, too much in fact for a new site...
What about targeting "used books" instead? There are 4,150,000
competitive sites and a decent 66,697 monthly searches.
That much competition means it will take time as you'll need to
set your site apart from the others but that many monthly
visitors would certainly make it worthwhile!
You can target even more specific keywords like "used book
store", that has a mere 2,000,000 competitive sites but only
draws in 5,150 monthly searches.
The balance between the number of competitive sites and the
number of monthly searches will decide how successful you are.
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Tip Three: Meta Tags!
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Your Title tag is vitally important!
Stop using it for your company name unless people search first on
your company name. Your title tag should look something like
this:
Main Keyword: Main keyword in a sentence with 1-2 other related
keywords.
Your Description tag is also important as it is how some search
engines identify and describe your site. Make sure it is written
to appeal to humans but that it also includes your main keywords
as part of the sentence structure.
Forget the keywords tag, the search engines ignore it and so
should you!
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Trick or Treat?
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Ok, Halloween may be far away but you have to stop looking for
tricks if you really want a treat.
If you take the chance on using tricks, you may get top 5
rankings for a bit and then you get banned for good.
Apply our tips and score top ten rankings without fear.
Which do you prefer?
Happy Marketing!
Questions?
Send me an email: mike@surf22.com
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